SEO score Tool
Many digital marketers know a lot of details about SEO, but they have trouble with the big picture.
One of the most important skills you can develop is getting a quick snapshot of a website’s SEO. All it takes is ten minutes. And you don’t need any expensive tools.
You can use this step-by-step process to determine your own website’s health, to find out how your competitors are doing, and to discover what needs to be done to improve your SEO.
What I’m going to show you here is a broad overview process. This doesn’t get into the nitty-gritty of a full SEO analysis, nor does it explore offsite SEO in a detailed way. The goal is quick-and-dirty pulse-taking. Here’s the process:
- Step 1: Find out the domain authority.
- Step 2: Determine the site load time.
- Step 3: Check for a sitemap.
- Step 4: Check the robots.txt.
- Step 5: Check for meta content.
- Step 6: Check for H-tags.
- Step 7: Check for onsite content.
- Step 8: Test keywords.
Domain authority (DA) is a number, or score, assigned to your site. The number is on a 100-point scale. The higher the number, the more authoritative your site is. Sites with higher DA scores get better search results. A site’s DA increases with its age, SEO, and authoritative link backs. The DA is the single most important piece of information you need to score a site.
Look at the number in the upper left corner of the screen. This is your domain authority.
I’ve put this chart together to help you understand how your site fares from a DA perspective.
Key takeaway: If the site has a low DA, it needs some SEO work.
Step 2: Determine the site load time
Google ranks a site high only if the site has a good load time. If your site is slow, then your SEO is going to be poor. Here’s how to know:
Pingdom will analyze your site’s performance and load time. You’ll get an instant report that looks like this.
SEO Site Grader
Mobile Application (LXRMarketplace)