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Free Local SEO Tools that Belong in Your Kit
April 10, 2023 – 02:16 pm

Today I'm popping open my personal tool kit to share a list of my favorite free local SEO tools. The creators of these tools range from one-person shops to the United States government, and I'm grateful for the effort that went into developing these resources that make the life of any hard-working local SEO just a little bit easier and more effective.

Here we go. Open Sesame!

This best of all free local tools shows you where business listings exist for your company on key local platforms and where they don't. It helps you to determine exactly where you need to list your business next. Over the years, I've used this tool for local SEO more than any other. It surfaces five important pieces of data about your business:

First, the tool shows you where you have missing listings. These are places your business should be profiled. Simply click the "create listing" button to be connected to the different platforms and begin rounding out your citations.

Here, the tool has found an unclaimed listing and gives you the ability to claim it via the "claim listing" button. In the yellow box, you'll note that has surfaced a possible duplicate listing. This randomly chosen local business appears to be having NAP (name, address, phone number) consistency issues, due to a hotel and restaurant sharing an address and phone number but having different names. These types of issues can cause major ranking problems, so it's great that the tool provides a heads-up, alerting you to the fact that you've got some clean-up work ahead.

Here, the tool shows you the listings it has found. You should take a look at each of the surfaced listings to be certain that your NAP is consistent and accurate. If not, you can edit the listings.

The "reviews" tab pulls your reviews from a variety of platforms, helping you to get a sense of how frequently and how widely your business is being reviewed. While there isn't anything to do here, per se, it can be helpful to local SEOs trying to quickly gauge whether an incoming client is being actively reviewed.

I think the "To Do" feature of this tool is terrific. For each listing, you are given a set of tasks you can accomplish in order to improve the status of the listing, such as adding categories, photos or earning reviews. is my go-to tool when business owners phone me out of the blue. I quickly find the zip code of the business, pop it into the tool along with the name, and seconds later I have a ton of information at my fingertips. As a first point of appraisal and analysis, there is no other free tool like it, and it makes it so easy for solo business owners to see where they are at, citation-wise, and where they need to go next.

Local Search Ranking Factors 2013 cites correct categorization of your business in the Google Places for Business Dashboard as the number one factor! Type your service, product, and business model keywords into this Mike Blumenthal tool, and it generates a list of best-match pre-set categories from Google's category taxonomy. Really helpful for when you are creating Google+ Local pages for your clients.

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