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August 19, 2022 – 07:20 am

If you're considering getting some SEO work done, but working to a tight budget, here's a look at the key issues, and trouble-spots to look out for.

Buying Professional SEO Services

If you're short on time, or SEO skills, or inclination, then you may be looking at getting an eternal supplier to undertake SEO work. Like anything in life, you get what you pay for, and SEO is no exception. There is also a danger you could get a whole lot less, of course.

Like any profession, there are many great operators, and many poor ones.

Set Clear Business Goals

Start by writing down the goals you want to achieve. What business problem are you trying to solve? Do you need more conversions? More traffic? Higher rankings? Only one of those requirements is likely to make you any money.

Traffic and higher rankings can make you money, but can just as likely make no difference to your business, whatsoever, unless they are tied into your website strategy. For example, you may receive more traffic after engaging an SEO, but if this traffic isn't interested in what you offer, they will click back. Likewise, you could gain high rankings for keywords that no one searches on. This will result in no traffic increase, and no new business.

Devise your own metrics for success. Some SEOs will devise metrics for success that are easy for them to achieve, but make no real difference to your business.

Watch Out For Hidden Costs

If you have an existing site, you may need to make changes to your design and layout. Depending on how your site has been built, these changes may be minor or significant in terms of cost to rectify.

The Problem With Cheap

Whilst high cost alone will not guarantee you good results, there's a high probability that low cost will almost guarantee poor results.

SEO is labour intensive and requires skill and knowledge. As a rough ballpark, a small site, that doesn't have design issues, that has had no previous SEO work, could take, at very least, five days of full-time SEO work. This work involves link building, adding keywords and content to the site, and other external promotional activities. Get the SEO to breakdown the work into hours and tasks, and see if the amount charged equates to the work required.

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