Black Hat SEO Tools
The first content session I’m attending at OpenCamp is by Gio, aka Giovanni Gallucci, a longtime search and social media marketer based in Dallas. The topic is “Blackhat SEO” and the room is packed!
The session was cut a bit short due to technical difficulties with getting the conference started and Gio took it in stride and was both entertaining and informative – the right mix for a morning tech crowd.
Gio says “Black hat is simply another way to automate a time-consuming process. In other areas of marketing and life in general we encourage automation in order to maximize efficiency and get a leg up on our competitors”.
According to the conference session description, the nature of this session doesn’t allow liveblogging or tweeting, which i think is a load of crap, so I’ll liveblog it anyway.
Speaking of liveblogging, I am writing this on an iPad and the brilliant WordPress app deleted the first version, so I am writing now from memory on a notepad app.
The session is basically about what Gio does on a daily basis for his SEO clients. Based on insights from Woopra analyticz Gio says these are 5-6 social media sites you need to focus on to drive traffic and affect your search visibility:
– Media sharing: YouTube and Flickr
– Social Bookmarking: StumbleUpon
– Social Networks: Facebook & Twitter
When you undertake your social media marketing efforts, don’t let “little people” and naysayers hold you back. Gio gives Cali Lewis as an example with her growth of online shows and current success with GeekBeat.TV
As far as as Geolocation services like Gowalla, Foursquare, Whrrrl, etc Gio says these are cute and fun, but that there’s not much measurable social media marketing value to them. (If you don’t buy that, check out Mashable.com for FourSquare case studies)
YouTube lists are unreal for driving search traffic. Organize your individual videos into lists and optimize them. Find other videos that are highly trafficked and add them to lists that include your own videos. If you’re not creating video, you’ve got to get started.
Tools: tubetoolbox.com (Now we’re getting into the automation and almost black hat stuff). With YouTube ToolBox, Gio says you create a message in 2-3 sentences, mail merge their username and then create multiple versions of the message with different content and the same call to action. Then you can schedule the sending of messages to YouTube users that have been harvested at the rate of about 20 messages per hour. Something like: Hey “username” I saw that you commented on a video about XYZ and wanted to let you know about another similar video and would love your opinion.”.how much solution in vax platinum? when technology and humanity cross sts ppt? which product results from the breakdown of fibrin? how many entrepreneurs in india? what manager has the most wins in mlb history? how engineering bricks are made? which manufacturer has the absolute advantage? how much product to use on face? which solution has the highest ph? who's the most technologically advanced country? startup who failed? how start up works? how often teach this? how often is continuously? what project are you most proud of? who developed python? how technology has changed education? whose project is manila international airport? how often factory reset iphone? whos london boy about? where to launch a boat near me? from where nykaa products come? why roadmaps are a waste of time? what is the most popular technology used today? 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