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But a lot of things have changed in a year. And now, those same blog commenting strategies don’t work nearly as well. So it’s time for an update.
In today’s article, we’ll be answering a few questions:
• Does blog commenting still help with SEO?
• Will blog commenting get your site penalized?
• What’s the best blog commenting strategy?
First, the New SEO Lens
Remember, New SEO is all about value. Value, interaction, community building… the whole nine yards. Whenever we look at an SEO strategy, we put our “New SEO Goggles” on. This allows us to see whether or not a particular strategy will be helpful or harmful in the long term.
So with blog commenting, let’s take a look at how it’s usually used. Blog comments are a great way to get a quick link, right? Well, they are, but is that harming or helping your website?
We’ve talked about this before – blog comment links have been significantly devalued. It’s very difficult to significantly increase your rankings with just blog comments.
Are blog comments worthless, then? Can we end the article here? No, actually – blog comments can still be incredibly effective for building your business, your community and yes, your rankings.
How does it work?
Well, when most people think about blog comments, they think of easy backlinks. By doing this, they’re viewing blog commenting through an “Old SEO” lens. They miss the best part of blog commenting: interaction in an already established community.
However, people still read blog comments. This is where you have a chance to shine. A well thought out and valuable comment will catch readers eyes. It’ll also catch the eyes of the person who published the post in the first place.
Because let’s face it, we all love it when someone leaves a comment. And as you begin to grow your community, you start to value high-quality commenters. These are the people who help grow your community. They dramatically increase the value offered by your posts by creating conversations after the post.
Excuse Me, Can I Borrow your Audience?
If you’ve just launched an internet business, or you’ve had a business up and running but haven’t gained any real traction yet, it can be frustrating.
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