White Hat SEO tactics
White Hat SEO is a practice used to improve search performance that is in line with terms and conditions of a search engine. In this tutorial, you'll learn:
- What White Hat SEO is, exactly
- How White Hat SEO can affect your website and business
- How to Implement Effective White Hat SEO Tactics Without Breaking the Rules
So, What is White Hat SEO, Anyway?
White Hat SEO is the opposite of Black Hat SEO. Generally, White Hat SEO refers to any practice that improves your search performance on a search engine results page (SERP)while maintaining the integrity of your website and staying within the search engines' terms of service. These tactics stay within the bounds as defined by Google. Examples include:
- Offering quality content and services
- Making your site easy to navigate
Why Are White Hat SEO Techniques Important To You?
Not engaging in White Hat SEO can get your site banned from Google and other search engines!
As the number one search engine, Google is visited by hundreds of millions of people per day, and each visit presents the potential for your site to be discovered by a new user. Google is an undeniably powerful source of traffic to your website, and being banned can result in a drastic drop in website traffic and even business. Consider all the work that goes into your website and then think about what it would be like to be banned from the internet's most commonly used search engine. What's worse, once you're banned from Google, there is no guarantee that they will ever re-list you. A lifetime ban from Google would have tremendous consequences.
Should You Implement White Hat SEO Methods?
Definitely! Implementing White Hat SEO practices is the best way to create an ethical, sustainably successful website and business. Does this mean you can't use automation in your search campaigns? Definitely not!
Offer Quality Content and Services
WordStream's Keyword Discovery Tool and Long Tail Keyword Tool provide content ideas and product enhancements. These tools work together to grow your keyword list and content suggestions by recording search queries that brought people to your website and automatically adding them to your WordStream keyword database for your review.
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