Search Engine Optimization (SEO) Services

Visibility

We ensure customers and search engines can find and understand every page on your site. Visibility is about technical infrastructure, site structure and user experience.

What’s making it harder for search engines and users to navigate your site? We look at infrastructure, code and navigation to find those problems and fix them. That improves search visibility and user experience at the same time.

Relevance

We make you more relevant to your customers. That’s what great SEO does. We start with audience analysis to find the right topics. Then we optimize your site around the actual customer journey. That gets you more than traffic or vanity metrics. It gets you real customers. Isn’t that why you’re here?

Authority

If you want to count how many links you’ve bought every month, sorry, you’ve come to the wrong place. We use content, social media and organic link building to grow authority. Of course we look for links. But we start with the fundamentals:

• Site architecture’s effect on authority
• Content visibility and promotion
• Social media as a potential link driver

Future-proof Search Engine Optimization

Portent doesn’t try to exploit loopholes. We don’t seek or promise outlandish results within a month, only to have you disappear under a penalty the next. Instead, we focus on organic improvement of the three pillars: Visibility, Relevance and Authority. We help you give search engines what they want without sacrificing customer experience.

Good SEO is good marketing. It lasts. That’s what we do.

We Keep it Together

In a perfect world, there’s infinite time to make every SEO tactic happen exactly right and you’d have it all figured out this week. But that’s not reality.

Instead, we get to know your unique business. We learn the constraints that keep you up at night. We help you weigh your options.

We organize and prioritize recommendations by impact and difficulty and can help you develop an implementation plan. We’ll help you make the business case for resources. Or, if you prefer, our in-house team can implement changes for you.

And we measure success on true KPIs: Revenue, qualified leads or whatever else grows your business. You’ll know you’re getting real value from our services.

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