SEO Tips for Beginners
Many people believe that SEO is hard but this is not true. Basic SEO configurations are very easy to implement and sometimes this is all you need to do to for maximum exposure on all major search engines.
If you are looking for a quick guide with simple but yet effective SEO tips then you are on the right page, read on!
1. Optimize your titles, URL and descriptions
This is probably the oldest tip in the SEO industry but it is still the most important. Have a look at the examples below and ask yourself these questions:
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- Which one is more descriptive?
- Which one is catchy and friendlier to the user?
- Which one gives you a very good idea of what the website is about without clicking?
- If you saw both in the search results, which one would you choose?
I am sure that the ‘first example’ is your answer to the above questions and this is expected because it presents:
- A unique and meaningful title
- A catchy description
- A well formatted URL
Examine your website using this way of thinking and if there is room for improvement in your titles and descriptions, this is your first priority and a great first step for getting better rankings.
2. Provide useful and fresh content
One of the reasons you have a website or blog is to provide content to build an audience, keep your existing readers happy or gain new customers. By content we mean anything from articles, videos, infographics, slideshows, music, comments, reviews or anything else that is suited for your niche.
If your content is static, old or out of date then most probably your visitors will go away quickly and never come back. What is your first reaction when you visit a website that has out-of-date content? It’s exactly the same as the users visiting your website.
A couple of years ago we used to say to our clients that updating was not a very important SEO factor but this has changed due to the competition. There is big competition in every keyword you search and those websites that have the most useful and fresh content have more chances of winning the race.
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