SEO for Local Businesses
I get called frequently by local companies wanting a quick fix for local rankings. In many cases, they discover that local SEO doesn’t equate with a cheap shortcut to high rankings. Increasingly, local SEO is about ongoing, consistent online promotion activities. That’s where blogging comes in.
Good blogging doesn’t have to be a back-breaking enterprise. It will require some effort and/or some cost, depending upon if you outsource it or if you do it completely yourself.
Why Blogging Is Your Secret Weapon
The cool thing is, a great many local businesses still are not blogging, so use of it as a search engine optimization tactic is still something of a secret weapon. Here’s how.
Many local businesses in highly competitive categories have already done the straightforward things for optimizing their businesses to rank for local. They may have optimized their sites, obtained local citations and links, optimized their business profiles, finessed their Google+ Local (a.k.a. Google Places) listings, encouraged customer reviews, and more.
Since all these businesses are doing essentially the same activities, they end up barely trumping the listings just below them in Google Local search results, and they may be frequently jostling, month after month, for the same slots.
But, if one of them begins blogging consistently, that business may rapidly become top dog, accruing advantages that the non-blogging businesses lose out on. It gives some distinct advantages, and can become a secret weapon that may allow the first company using it to develop a lead that the others might not quickly imitate.
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