Local SEO Austin
Local search engine optimization is the art and science of getting your business listed organically in Google, Bing Yahoo and other search engines.
In order to do this, you must rank well in the local maps and in the organic search results.
Google Maps & Ranking Example (click to enlarge)
Why does your business need local SEO?
Local SEO is crucial for today’s small businesses to thrive. Everyone knows your customers are going online first before they call you or come to visit, so if your business is not showing up under the keywords your customers are searching for, you might as well be out of business as far as they’re concerned.
In order to tap into this river of customers, you must rank well organically and in local maps. Dominating the search results can literally take a business that is about to go under and transform it into a market leader for their city and industry.
About 50% of all searches for local businesses are done using Google Maps
The Nuartisan local SEO Strategy
We think of your business’s website as the central hub in the SEO wheel. It is extremely important to have a well-optimized website when running a local SEO campaign. It’s easiest to think of it as your foundation, but even with a perfect website it will only affect about 15 percent of your ability to rank. Yes, that’s right! You could build the most perfectly optimized website and still never rank for any of the keywords you need to have your customers to find you!
The reason for this is simple–the other 85 percent of what affects where you rank is not even on your website! It’s everywhere else on the Internet where your business and your competitors are marketing. This is what you are truly paying for in an effective local SEO campaign: the offsite marketing we do and the actual SEO techniques needed to fully leverage it. It’s all about getting you and your business great rankings and more calls!
Let’s delve a bit deeper into the components of this so you can better understand what your business needs to be doing right now to succeed in your market.
First You Must Have a Local Maps Strategy
Step one is claiming your local business listing from Google. You will never rank well in the local maps without claiming and then optimizing this listing. This part is extremely tricky to set up properly, but without it you have very little chances of future success.
After huge amounts of testing and real-world campaigns, we have determined some of the biggest factors in the local maps algorithm. Using this research, we have put together our proprietary local maps ranking system to get our clients to the top! You are about to learn some of the most important factors to boosting the value of your Google Places account which, remember, is perhaps the biggest ranking factor in the maps algorithm.
Citations for your business: Your Virtual Thumb Print
Did you know that Google keeps track of your business by its name, phone number, and address? Much like a human thumb print?
- – Business Name
- – Phone Number
- – Street Address
- – City, State Zip Code
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DIY with the Kode Monkey Mobile Application (Kaffeinated Kode Monkey)
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