Local SEO Pricing

So your company needs to get more exposure online for it’s local business base. You want to get your website to rank on the first page of the big search engines, Google, Yahoo and Bing. But, you’re frustrated because you just can’t seem to get it there yourself. That’s when you turn to an SEO Agency for their local SEO services. Prior to hiring a Search Engine Optimization expert, be sure that you understand the serve level agreements and what you are buying. This article discusses everything you need to know in order to hire an effective local SEO services company.

What is Local SEO Services?

Local SEO is different than National or Global search engine optimization. Most small and medium sized businesses are local by nature. They are established in a city (or multiple regional cities) and they serve customers, clients or patients that live nearby. For example, lets consider a dentist. He or she has a brick and mortar location in a particular city. In our example let’s say that city is Allentown. This Allentown dentist services patients from Allentown as well as nearby cities. Therefore the SEO services that they require should be laser targeted to people that live within their geographic area. It makes no sense to try to rank for a keyword phrase like “Dentist” on a national or global level. However, they absolutely want to rank for a phrase like “Dentist in Allentown” or “best dentist near me”. (I’ll discuss this last phrase a little later in the article) Therefore, it is important to understand the nature of the search engine optimization campaign that is being used because a local campaign is MUCH different than a national campaign.

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