Black Hat Seo

In this brave new world of content and post Google algorithm changes such as Panda, Penguin and Hummingbird, white hat SEO is the only way to go if you want your site to get ahead and become a useful part of the internet. Carrying out white hat practices also means that the search giants will like your…

Black hat SEO. Say that in a group of internet marketers and you’ll receive a wide range of reactions. Some people cringe at the very mention of the word. Some people love being called this name. Why is it so polarizing? Because despite what a “white hat” wants to believe or think, black hat techniques…

Since the Wild West days of the late 1990s, SEOs have been grouped into two camps – the “black hats” and the “white hats”. Over time, these distinctions have become little more than caricatures, cartoon villains and heroes that only exist in our individual imaginations, usually embellished to suit our…