WordPress SEO keywords
Often we notice that beginners install and activate the SEO plugins, but they never use it properly. We asked some of our users about it, and their response was “I didn’t know that I was suppose to be doing this”. Yes, we are talking about SEO meta data such as title and meta description. By using SEO functions properly for each post, you can definitely improve your search rankings. There is a lot you can do to optimize your blog posts, so they can perform better in search results.
In this WordPress SEO tip for beginners, we will show you how to properly use SEO functions in WordPress posts.
Choosing a Focus Keyword
A focus keyword is the main keyword that you are hoping people will look for and find your post. If your blog is in a competitive niche then chances are that you will be competing with many other established and reputable publications for popular keywords. In such situation, you can get more organic traffic by using long tail keywords. Always remember that your audience is humans not search engines. People don’t just type one keyword in search engines, they use phrases. Your focus keyword can be a phrase.
Once you have chosen a focus keyword for your post, WordPress SEO will show you how many times you have used the keyword in different areas of your post.
Why is the default WordPress permalink what it is?
It is because it is faster for WordPress to find a post in the database if the permalink starts with a numeric field than if the permalink starts with a text field.
If the permalink starts with a text field, WordPress will first try to match it against all of the pages in the database. If it fails to match a page, it will have to search through all of the categories, authors, posts, etc. to find a match.
If the permalink starts with a numeric field, it tells WordPress right away not to bother searching pages, authors, categories, etc. This also helps narrow the field of posts to search to…