Optimize WordPress for SEO
Yoast SEO Plugin feature list
Check out the feature list:
Post titles and meta descriptions
Yoast SEO let’s you set templates for titles and meta descriptions for all types of pages, so you could come up with a template and not have to think about it, or you could use the Yoast SEO meta box to completely optimize your post title and meta description, using the snippet preview functionality to see what it would look like in Google. Add to that the chance to enter a focus keyword, which is used to show you how it would bold in your search results, and you have the chance to control everything you want about your listing in Google (click for larger image):
As you can see, the plugin automatically tests the important area’s of your content for usage of the focus keyword, so you can truly optimize your page for the term you need.
Robots Meta configuration
Whether you want to keep a single post or page out of the index, or you prefer to keep entire sections of your site unfindable: the Yoast SEO plugin has your back. Hidden by default under the “advanced” button is a meta robots settings block that allows you to choose any setting you want on a per page basis:
But you could also choose to noindex a certain category, tag or custom taxonomy (or give it a unique title and meta description):
This works for all tags, categories and custom taxonomies. As you can see there are two other yet unexplained features there, canonical and breadcrumbs. Let’s touch on those:
Canonical
When Google introduced the canonical link element, to distinguish the “original” page from derivative pages within your site carrying the same content, they reached out to me to develop a WordPress plugin for it, and I did. Later on, canonical link elements were added to core. They work fine, with one caveat: they only work for single posts and pages, not for categories and tags, not for the homepage. The Yoast SEO plugin fixes that, and sets the correct canonical on each of those pages.
The Yoast Breadcrumbs code has been powering many (premium) themes breadcrumbs for ages. Using the same code, the Yoast SEO plugin now gives way more granular control over this breadcrumb. You get to determine, for each post type, which taxonomy to show. You get to determine for each post, page and taxonomy, what title to use for that specific entity in the breadcrumb paths it appears in. Full control, that’s what this entire Yoast SEO plugin is about.
Permalink clean up
Don’t you hate it when someone adds /2 to the end of a link towards you? Or links with all weird variables at the end of the URL? You have a solution now! Just checking one box will redirect all that stuff away, and make sure that your content is always found under the URL you want it to be found under. If you use a Google Custom search engine, checking another box will prevent that from breaking down while using this function.
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