SEO Tools Rank Checker
What is a Rank Checking Tool?
There is an abundance of SEO rank checking tools on the web, each promising to deliver results on where your site ranks on Google for your chosen keywords.
For most keyword rank checking tools, all you need to do is type in a keyword, and the tool’s bot will scrape data from Google and spit out a number showing where you rank in Google for your key phrase.
Sounds like a dream come true? Well, sure. But a dream is all it is. In truth, keyword rank checking tools are pretty useless.
The Ranking Myth: There’s No Such Thing as Ranking
There was a time, years ago, where SEO rank checking tools were fairly accurate and could provide a decent assessment of how your site was performing and allow you to check website SEO rankings.
But those days are over, and this is no longer possible. Google has grown increasingly more sophisticated with its ranking algorithm, and has added a host of new variables that affect how your site ranks in an individual’s Google search results page. We now encounter variables such as:
- Search History: A user’s search results page can vary depending on what websites they’ve visited in the past.
- Geography/Local Results: Google will show different SERPs depending on the current location of an individual and where they live.
- Social Media: If a user’s friends have +1ed a page, Google gives preference to the endorsement of friends.
- Device: SERPs can vary depending on the device you are using to search.
For Android users, even more personalization occurs with Google Now, which takes into account your favorite hangouts IRL and your daily commute.
These variable factors mean that it’s simply impossible for a SEO rank checking tool to determine how your site ranks because every individual users’ results will look different. One user may see your site appear in the 1st, 3rd, or 5th spot in Google’s SERPs, while another user may not see your page show up at all.
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