Video SEO Tips

Online videos have become a very useful method for sharing information. Not only is YouTube the second-largest search engine, right behind Google, they also own the most videos shared and watched within social networks. People watch over 500 years’ worth of YouTube videos on Facebook every day, and share over 700 videos on Twitter each minute.

These social engagement numbers demonstrate the huge reach that videos naturally have. And as videos can boost discoverability and drive consumer engagement, it’s important to make sure that people can find them when they search online. By applying these basic video SEO techniques, you can make your videos search engine friendly and help your business videos show up in search when people look for your types of products and services.

Determine Quality Keywords

Search engines don’t have the ability to make sense of video content, so it’s important to add keywords you want to rank for to the video title and description whenever you upload a video to YouTube. Choose keywords that best represent your video, and which target terms you think consumers will search for in search engine queries when looking for products or services like yours. According to Jeff Martin of Touchstorm, an online video company, there are many tactics businesses can use to find qualifying keywords to help with their video SEO. For example, you can use keyword tools like the Google AdWords Keyword Tool to help determine the best keywords for each of your videos. However, you should also conduct searches for single and long-tail keywords within YouTube to help you understand the type of videos that show up on YouTube for each term. Seeing how many videos share your potential keyword, along with the number of views and related videos on the side bar, can help you determine keyword competition and potential viewership for your videos.

Optimize Video Titles, Descriptions, & Tags

Making your video titles, descriptions, and tags SEO-friendly is as important as using qualified keywords.

Titles: The titles for YouTube videos have a 100-character limit, and you should include your most important keyword close to the beginning of your video title. Also, according to Mark Robertson of ReelSEO, you should consider adding a standard video “trigger” keyword, or a word that attracts attention in search engine results, to your video. Some trigger keywords you can use are: “review, ” “how to, ” “about, ” or your business name keywords.

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