Bing SEO Tips
SEO
Few weeks ago ComScore released some figures which suggest that the Bing & Yahoo alliance has increased its marketshare to 30.5% in the US which is almost half of the marketshare of Google. Moreover Bing has signed a deal with Baidu, a very popular Chinese Search Engine, to power its SERPs for English queries. This makes it absolutely necessary for webmasters and SEO professionals to ensure that their websites are well optimized for Bing and that they have the chance to get high rankings on the “powered by Bing” network.
In this article we will focus on how to optimize your site for Bing and we will provide 15 tips that can help you gain positions on the search results. As many of you will notice, some of these tips are common in SEO and will also work for Google. This is because even if the secret recipes of the major search engine differ, the main principles are the same when it comes to ranking websites.
1. Improve your CTR
Duane Forrester, Product Manager with Bing’s Webmaster Program, has made it clear several times in the past that Bing focuses on how users interact with the search results. In one of his interviews he had disclosed that “We are looking to see if we show your result in a #1, does it get a click and does the user come back to us within a reasonable timeframe or do they come back almost instantly?”. This was also confirmed at SMX East by Steve Tullis, who is Senior Program Manager at Bing.
This suggests that Bing takes into account the click through rate and that they use it as a Ranking signal. To read more on how to improve your CTR, I strongly recommend you to read the article “7 ways to maximize your CTR in Search Engine Results” where we explain all the basic techniques.
Seo: why is my site ranking on page 1 on bing yet its on page 4 of google for the same keyphrase?
A lot has been written on differences in ranking between Google and Bing. For example SEOmoz has recently posted a blog on this topic (