SEO Quick Tips
While a long standing concerted effort toward SEO can pay off big down the road, don’t forget that sometimes there are quick tasks that can turn the needle.
Over the years, I have heard many times from individuals desiring success in SEO, the request could never gain approval as the resourced time was too great of a budget allocation or that an SEO vendor wasn't in the budget.
This is true to some extent as a full SEO campaign involves the strategic revision to information architecture, attention to SEO design factors, creation of quality content, a blueprint for a link-building initiative just to name a few items. These tasks can take a lot of time and the thought of this can leave many companies throwing SEO on the back burner.
For those of who you fit into this group, read on for eight simple quick SEO revisions that will allow you to potentially create positive affect with your organic search traffic.
For seasoned SEOs this is rather elementary information but should serve as a reminder of what should be a daily check for a site as they require so little time to assess and can be implemented rather quickly. In fact, you could tackle one of these items every day over your morning coffee and in a little more than a week create the opportunity for additional site traffic.
1. Review Your Robots.txt File; Assess Your Meta Robots Tagging
If you have a robots.txt file on your site, check by visiting /robots.txt. You may be surprised to find out you are withholding pages, folders, images, etc. from search engines that can drive traffic to your site.
Unknowingly tagged pages or robots.txt entries are usually the culprit of a developer who forgot to remove the designations when a new page rolled live or a previous site administrator who deemed the quality content unimportant for the masses.
2. Review Your Site Organic CTR by Page; Revise the Worst Page’s Title Element and Meta Description
This is both a conversion optimization and SEO tip. The new world of SEO is heavily focused on the message you send, whether it be search engines or users.