SEO Consultant Leeds
For those of you that are members of The Yorkshire Mafia on LinkedIn you may be familiar with this question.
One of the members asked “Who is the Best SEO company in Leeds” a couple of weeks ago and it started quite a debate! One of the common answers was “surely it’s whoever appears top for “SEO Leeds” in Google”.
For me it raised some interesting questions and points. The conversation initially was simply whoever appears top in Google. I then added a comment saying that a lot has to depend on the age of the domain (therefore age of business). How much focus is spent on the clients instead of the SEO’s own blog or website? A classic example here is how many solicitors don’t have wills.
SEO for Dummies
One member suggested that you could simply go any buy a book “SEO for Dummies” and this would solve all your SEO needs. Actually I love this idea; it backs up my philosophy when it comes to working with clients.
In my opinion one of the factors that makes an SEO Company or SEO Agency the Best SEO Company in Leeds (or any town for that matter) is that the SEO Company should be open and actively teaching and training the client in SEO. I hope my SEO Blog reflects this, not only does it mean the client is more involved, but it means the client can give clearer directions as the client can integrate the new knowledge into his own business (the client of course understands his business better than anyone else could ever understand it).
It also means that an SEO campaign becomes far more effective, imagine if I am working on a campaign and on top of that I have staff in the client’s business blogging in the right way, adding content in the right way, engaging with their target audience in a more productive manner. If the client is taught and guided throughout, the client will start naturally link building without even realising!!
It’s a win-win situation, any SEO company that doesn’t share the knowledge and doesn’t explain in simple terms what they are doing, in my opinion are not worthy of the title SEO Leeds.
SEO is nothing more than Common Sense
After all SEO is nothing more than common sense, it’s not black voodoo magic its simple common sense, if Google sees people talking about a particular site in a particular way Google believes that site should be shown to more people. If Google sees that people interact with a site in a particular way, whether that be the time they spend on the site or the number of pages they view, or if they fill out a form, again that gives Google another signal that the site is worthy of a high rank. If Google sees that a particular site sent traffic to another site and that traffic/user was not only engaged with the first site but the second too, Google believes that the first site is doing a good job of referencing the web and again it deserves a higher rank.
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