Blackhat SEO world

Before we get into today’s SEO discussion:

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OK, for SEO right now, let’s recap on some important points about Google’s current ‘M.O.’ (that’s 70’s TV cop show talk for ‘how they do stuff’) in 2014:

1. Google hates you.

Google, the biggest Blackhat SEO company in the world by $ value, hates hates hates people like you and me doing SEO, artificially pushing sites to the top of Google for traffic and $. But as for Google’s own affiliate marketing?

And, they’re fine with manipulating their own search results to put their properties at the top of the SERPs e.g. the Google-owned retailmenot.com ranks first for hundreds/thousands of search terms in its niche – coincidence?

and they keep getting into trouble for bumping up their own Web properties over their SERP competitors – apparently that’s not a type of Blackhat SEO and enhances the ‘user experience’?:

and, according to Google, duplicate content is worthless garbage UNLESS it takes the form of embedded YouTube videos featuring Google’s ads all over the Web. In that case, duplicate content is wonderful:

I don’t say the above with any anger – they’re squeezing as much income as they can out of their ‘time in the sun’ just as any other company probably would. But it’s good to keep Google’s anti-SEO hysteria and ‘quality content is king’ nonsense in perspective. Look at what they do rather than what they say.

I can’t remember where I read this but it’s succinct:

Google wants to organically rank popular sites rather than making sites popular by ranking them.

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