Best SEO Packages

All too often, I have new clients share the "strategy" their previous SEO company/consultant had suggested (or worse – implemented) and it's some sort of a package deal. Often, these packages incorporate severely outdated tactics, many of which might have been at least marginally effective in the past, but are toxic today. But that's not the worst part of those packages.

It's sad to hear from the owner of a relatively small but successful site that was generating a few thousand dollars per month until recently, then suddenly, they're considering a couple hundred dollars their norm. Even sadder is having to explain to them that it happened because they made a poor choice – one that was totally avoidable.

I've had many of the emails shared with me by which they were prospected. My own junk folder even picks up one now and then. Here's one I recently received, that's fairly typical:

Hello,

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We are offering S.E.O. services for your website. which will help you to improve your Google, Yahoo, and Msn and other search engine rankings.

Monthly Task and responsibilities: -

1. 150 Directory submissions
2. 10 Social Bookmarking Submissions
3. 10 Article Submissions (1 article x 10 article directories)
4. 10 Press Release Submissions (1 press release x 10 press release websites)
5. 10 Blog Submissions
6. 1 unique, 400 word article written
7. 1 unique, 400 word press releases
8. 15 One Way back links with mix PR
9. Meta tags changes suggestions
10. Keyword research
11. Competitor Analysis
12. Heading tag changes
13. Alt tag changes
14. Interlinking wherever required.
15. Keyword density in site content.
16. HTML Site Map
17. XML site map and Submission in webmaster tool

Our Best rates for this are: - USD 150 per month per project at beginning of every month.

Please let us know in case you are interested.

Thanks & Regards,
[Name charitably withheld]
Business Development manager

Now, sometime during the last decade, parts of that package would have been effective for most sites. Parts of it are even still effective for most sites. But I think most of us know which of those are outdated, hence, toxic to nearly any site. (I say nearly any site, because there are a few niches which seem to be 100 percent filled with sites practicing such techniques, so it really has no bearing on the SERP placement of any site.)

So let me address these "SEO services" in a very general fashion:

Honestly, the first eight items are, for the most part, crap! For a website, they have the potential of being absolutely disastrous.

Would you assume this person has the ability and the motivation to single out site directories, article directories, blogs, PR sites, and social bookmarking sites that are both safe and effective? For any site? In any niche? (At $150/month, I doubt many would realistically expect a lot of specialized effort on your part.)

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