No Hat SEO

How I Launched a $2K/month Business in 10 Hours – The NoHatSEO Story

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The Idea Is Born…

Back in mid 2012, I was having some decent success with my niche sites. I had around 3000 in total, with 400 of them generating about $1000 a day in revenue. Definitely a good business by any means, but I could also see the potential for adding a ton of value to the SEO community. Good information about expired domains and PBNs was hard to come by. Lots of people were talking the talk but they didn’t have any case studies, data, or good training to back it up with.

I knew I’d need high quality new content to get attention, and a way to gain trust and an audience as quickly as possible.

Influencer Outreach and an Instant Audience

I’d been following Spencer’s blog at NichePursuits.com for a while and had recently read about his AdWords account being banned. I’d had accounts banned several times before and I knew that you could open a new account by following the right process and be advertising again quickly.

I reached out to him via email and offered him some tips on how to get back onto AdWords as fast as possible. I also mentioned how much his blog had helped me with ideas and strategies over the previous few months. We kept talking after we had his AdWords sorted and he invited me to do a podcast with him.

I now had an audience.

Before our first podcast, on June 19th, I set up a landing page that offered some videos on how I did keyword research in exchange for their email address. I decided that if I managed to get over 200 subscribers then I’d actually create the training videos.

Important point to note here, I didn’t actually create the optin offer until I was sure it would be worthwhile. If you spend a ton of time creating optins beforehand, you’ll just get bogged down in the details.

As it turned out, I got over 300 optins within the first 8 hours, so I made a couple of Snag It videos that evening explaining my keyword research process.

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