Selling SEO Services

I have two confessions to make.

I used to be a salesman.

I loved it.

Now, before the angry mob gets me, I was only selling services of my own company (not sure if that makes any difference but just thought I’d mention). And yes, I loved it, every aspect of the process. From prospecting, qualifying to making initial contact, presenting and closing the deal. I was good at it. Hell, I even wrote a book about it.

But I am not sure if I’d even try to sell SEO services today.

There are some fundamental challenges facing anyone trying to pitch SEO to clients. From the industry itself, being so very much oversaturated, causing some fundamental problems with quality, price and deliverability to the absolutely surreal situation with Google updates and penalties, sweeping clients right left and centre and by far, not helping with how potential clients perceive our profession.

The definition of SEO has become more blurred recently. Are we still positioning in search engines, aiding the sales teams or compliment branding strategies of the company? I am the opponent of the latter, if you ask me.

Let’s not forget our performance. Can you actually guarantee anything to your prospects? That’s what they are looking for, a solid guarantee that they will get something for their money. But what can you really tell them?

I am not sure how other sales people do it but given all of the above, I would be quite intimidated having to sell SEO services to anyone.

Yet, as an experiment I decided to pretend that I do and come up with some ideas of how I would approach it.

The Sales Process

• Milwaukee SEO Services
• Houston SEO Services
• SEO London Services