Average cost of SEO Services

Near the end of December 2011, we ran a survey on this blog asking consultants and agencies of all sizes and geographies to contribute their pricing models and cost structures. I'm pleased to share the results of that survey in the hopes that it will give everyone in the search industry a better idea of the range of fees and the services provided.

Obviously, this data is imperfect - SEOmoz is not a professional data surveying firm and our only tool was a basic list of questions on SurveyMonkey. That said, I'd be surprised if a professional surveyor found dramatically different data - there was enough participation to receive a trustworthy sample size and firms provided their personal/contact information (many of which I recognized while digging through the responses, but obviously will not be sharing identities publicly), which means we likely did not receive intentionally manipulative/misleading information. The data is provided below in three formats - first, some personal, high level takeaways from the survey, next an infographic from the great folks at AYTM Market Research and finally, a dump of the responses in CSV and Excel formats (without any personally identifiable info).

(via AYTM's infographic)

Do note that while 600+ responses were received, we've elected to share data only from those regions with 10+ responses (490 total), which include:

• United States - 287 respondents
• United Kingdom - 76 respondents
• Canada - 34 respondents
• Australia/New Zealand - 28 respondents
• Germany/France/Italy/Netherlands - 34 respondents
• India - 31 respondents

Many countries had 1-3 respondents and while we certainly appreciate those contributions, it's our feeling that sharing this data could actually be misleading/non-productive as a single firm/consultant could dramatically skew the results. All the information in this blog post, the infographic and the Excel data dump are split into those 6 regions.

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